Sarah is an entrepreneur, artist and end of life doula working at the intersection of XR, healthcare and arts. She is the founder of Hatsumi, a creative studio that develops immersive experiences for health and wellbeing, including Hatsumi and Soulpaint. Sarah is the producer at Explore Deep, co-founder of Lemonade, co-founder of the XR Health Alliance. She sits on the XR Safety Initiative Medical Council, and strives to dissolve the boundaries between academia, healthcare and the creative industries to create an equitable and just future for immersive technology.