Ross is the co-founder of the UK XR Health Alliance which produced 'The Growing Value of XR in Healthcare in the UK' a report bringing together NHSX, HEE and UKRI to create a national strategy for Immersive Healthcare. He is also the Managing Director of Wysa, a global leader in AI-driven mental health support. Ross recently exited the NHS as Associate Director Innovation and Technology, CNWL and Programme Lead of the London Digital Talking Therapies Programme at Healthy London Partnerships where he worked to establish a digital single point of access and triage tool for Londoners.